Just shop. Everything here
is already clean.
No label anxiety. No second-guessing. None of the Bad is a vetted marketplace — every product is vetted for health & safety against our category standards, built on the latest science and time-tested wisdom, so you can browse and buy without a second thought.
Scan Any Product Label
Instant NOTB score — free
Food: Minimally Processed Only
Our food-category rule: every product meets strict minimally processed standards — no chemical extraction, no ultra-pasteurization, no industrial fillers. Real ingredients, real food.
Everything a superstore sells. None of the bad.
None of the Bad is a general vetted marketplace — anyone can buy anything here, so long as the product meets our vetted rules for its category. Every category gets its own rulebook, grounded in the latest science and time-tested wisdom, and every product is rated so you see exactly why it made the cut. We're launching with food. The rest of the store is on its way.
📷 Try our free Label Scanner
Scan any product label — food, supplements, beauty, or cleaning — and instantly see if it would pass that category's standards. No sign-up required.
The NOTB Score — how we decide what's clean
Every product is scored 0–100. Only products scoring 80+ make it onto our platform.
How None of the Bad Works
Simple, transparent, clean.
01
Products Are Reviewed
Vendors submit products with full ingredient lists. We review each product individually — not the brand. If it's clean, it gets listed.
02
Buyers Browse
Shop a curated catalog where every single product has passed the vetted standards for its category. What you see is what we've approved.
03
Vendors Fulfill
Orders go directly to the Vendor who packs and ships to your door. No middleman warehouses. Fresh and direct.
Be first to shop the vetted marketplace
Join the waitlist and get notified the moment None of the Bad opens to shoppers.
🎉 127 people already on the waitlist
Brands that made the cut.
Every brand here passed our individual product review — not a brand-level rubber stamp.
The brands below are sample listings to illustrate how None of the Bad works. Real vendor listings coming soon.
Hearth & Harvest
Bakery
"Sprouted sourdough that scored 97 — one of our highest ever for a bread product. No seed oils, no enriched flour, naturally leavened."
Shop Hearth & Harvest →Clean Pantry Co.
Pantry
"Organic crackers with full ingredient transparency. Simple, honest, nothing hidden."
Shop Clean Pantry Co. →Terra Verde
Condiments
"Cold-pressed organic olive oil — maximum score. Single origin, third-party tested, glass bottled."
Shop Terra Verde →🌿
More brands arriving soon
Apply to be reviewed — we'll tell you exactly what it takes.
Apply as a Vendor →Real reviews are coming.
We're pre-launch. We don't have hundreds of customer reviews yet — and we won't fake them. What we do have is a standards document that took months to build, and every product individually reviewed before it can list. Join the waitlist and be among the first to leave a real one.
Join WaitlistOur Clean Ingredient Standards
These are the vetted rules for our first category — food. Every product is individually reviewed against this no-compromise list — no exceptions. Each new category gets its own rulebook.
View full banned ingredient list →Banned Ingredients
GMO-Free & Organic Standards
Non-GMO Project Verified
Third-party verified — no genetically modified organisms.
USDA Organic Eligible
Products grown without synthetic pesticides, fertilizers, or GMOs.
Glyphosate-Free (BioChecked)
Tested for glyphosate herbicide residues.
Rainforest Alliance
Sustainable farming that protects forests and biodiversity.
Fair Trade Certified
Ethical sourcing — fair wages, no child labor, no GMOs.
Certified Naturally Grown
Organic methods for small/local producers who follow clean practices.
Dietary & Religious Certifications Supported
Certified Gluten-Free
GF-certified — safe for celiac disease and gluten sensitivity.
Certified Vegan
No animal products or byproducts. Not tested on animals.
Certified Vegetarian
No meat or animal slaughter byproducts.
Dairy-Free / Lactose-Free
No dairy or milk-derived ingredients.
Nut-Free
Safe for tree nut and peanut allergies.
Soy-Free
Contains no soy or soy-derived ingredients.
Egg-Free
No eggs or egg-derived ingredients.
Halal Certified
Meets Islamic dietary law requirements.
Kosher Certified
Meets Jewish dietary laws (Kashrut). Sub-certifications include OU, OK, KOF-K, and Star-K.
Paleo-Friendly
No grains, legumes, dairy, or refined sugar.
Keto-Friendly
Low net carbs, no sugar additives.
Whole30 Approved
Complies with Whole30 elimination diet standards.
Heart-Check (AHA)
Meets American Heart Association criteria.
Low-FODMAP
Safe for IBS and digestive sensitivity.
Diabetic-Friendly
No added sugars, low glycemic index.
Vendor Spotlight — Share Your Story
Submit your quote and we'll feature your brand on the site once verified.
Are you a vendor? Submit a testimonial about selling on None of the Bad.
Reach buyers who care about what they bring home
None of the Bad is built by partnering with brands directly. We don't certify vendors — we certify products. If a product you make meets the vetted standards for its category, it can be listed. Simple as that.
- Zero upfront listing fees — pay only on sales
- Each product reviewed individually — list what passes
- Your brand front and center — no generic white-label
- Dropship direct: you control fulfillment
- Dedicated vendor dashboard and order management
Apply for early vendor access
By applying you agree to our Vendor Agreement and Terms of Service.
Vendor Testimonial
Grain & Co. — Austin, TX
"None of the Bad gave us a platform where our commitment to clean ingredients is actually a selling point, not just fine print. Our customers trust us more because of it."
Get in Touch
Questions about our standards, vendor partnerships, or anything else? We'd love to hear from you.
info@noneofthebad.com